• It is simply not enough to just publish a web site 
  on the world wide web to be successful.

• You have to get customers to visit.

• You must market your site.

• You have to get the word out.

• Knowing your audience (or worse, not knowing them) 
  can make or break any marketing initiative.

• A successful marketing campaign must 
  reflect an understanding of your audience: 
  what is important to them, and how to best reach them.

• We help you with your marketing efforts in various ways;
  Search engine registrations, Listings with portals & Appropriate 
  e-mail press releases

Key Benefits

• Drive traffic to your Web site
• Increase the value of your brand/Name
• Increase sales
• Increase ad revenue
• Reach a larger audience
• Lower cost to sell

Capabilities

Search engine registration

We register your web site with the eight most 
appropriate search engines relative to your web 
purpose and target audience

 

We encode your web site with key words designed to drive 
traffic originated by general web searches.

 

E-mail press release

Appropriate e-mail press releases to your friends, family, 
colleagues and customers. 

*Please note we do not spam.

Other Advertising Opportunities

You need to market your site through other means such as 
business cards, brochures, mailings, invoices and Purchase 
Orders just to name a few. We provide you with suggestions 
for other means of advertising and contacts to other 
advertising service providers. 

Marketing contacts

Advertising and Diversity

Outdoor advertising agency

 

Inner City Broadcasting Co. Inc.

Lenny Morris 

Account Executive

Inner City Broadcasting Co. Inc.

WBLS-FM / 107.5 FM

Major Market Radio advertising and promotions

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Tips:

Site description:
A descriptive title should contain only five to eight words for 
each page. Removing as many filler words from the title, such 
as "the" and "and," will help target your title. Make the site sound 
provocative to encourage people to click through. Do not repeat 
any word more than three times (some search engines do not like 
"keyword spamming." Be concise.

Links.
Consider linking your site to other industry pages, like reputable
trade publications.

Utilize Traditional media.
Do not discontinue the print advertising that 
you've found effective in the past.

Utilize press releases.
If your service or business initiative is unique, it might also be 
newsworthy. If it is, you'll need a press release. The release
should be simple and concise, but not boring. If you offer 
something free at your site, place emphasis there. Send news
releases to print and Web publications that parallel your 
company's initiatives.

Join a banner exchange program.

Make friends through mailing lists and newsgroups.

Offer free services with taglines attached.
Forge Affiliate relationships/agreements.
                   (Others fulfill orders and ship products for you)
Strong Brand identification.
                   (Create your own identity)
Implement Permission marketing.
                   (Visitors give you permission to send them 
                     information about your business)
Develop a Vertical site.
(Offer your customer everything they could possibly need.)
e.g. if you're selling baked goods, offer recipes, cooking 
utensils, aprons, books, and other supplies.

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